AI for wholesale & distribution
Wholesale runs on data. Yours is stuck in spreadsheets.
Automate the admin. Surface the margin.
Talk to us →We work with UK wholesalers and foodservice distributors turning over £5–500M who've invested in an ERP but still seem to run everything on spreadsheets.
Sound familiar?
You're growing. Your systems aren't keeping up.
Layered rebates, site-level pricing, growth incentives, retros — it takes 10 days just to understand the actual economic consequences. Where's the margin? Nobody can answer quickly.
Orders from buying groups, customer portals, email, and PDF — all re-keyed into Business Central every morning. Your ops team is stuck on data entry instead of selling.
Head office reviews and new account pitches take weeks to prepare. No live data on spend trends, case rates, or comparable sites.
What we build
AI tools built for wholesale
Bespoke systems plugged into your ERP and your data. Each project pays for itself.
Pricing & Margin
Automated price files from Business Central. Real-time GP by customer, site, and SKU. Rebate tracking and accrual calculations.
Order Processing
AI reads purchase orders from buying groups, portals, email, and PDF — creates draft orders in your ERP. 90%+ automation.
Sales Intelligence
Instant customer briefings for QBRs. Comparable site analysis, spend trends, projected margin on new accounts.
First project live. Not a roadmap — working tools from day one.
How we work
Conversation to impact
Discovery — We visit your site, meet your team, map the opportunities.
Build — Bespoke tools wired into Business Central or your ERP. Each standalone.
Embed — Ongoing support. The tools grow with your business.
Early results
A UK foodservice wholesaler — BRC Grade AA, 5,000+ sites — cut pricing admin from 10 days to minutes and automated 90% of order entry.
The team
People who know your world
Two decades in food & beverage — brand side, retail side, tech side. We know the difference between a rebate and a retro.
Founded Plugin Brands — commercial growth for 20+ food brands including MyProtein, Muller, and Mr Lee's. Trusted advisor to wholesale MDs.
The Grocer Top New Talent. P&L ownership at Sainsbury's, ASDA, Co-Op, Morrison's. 10+ years negotiating UK grocery.
Imperial College Physics. Built AI for capital markets, led ops at Sylvera. Turns wholesale complexity into tools that work.
Let's have a conversation
30 minutes. No deck, no pressure.